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For Apple’s Mixed Reality Headset, Trademark Filings indicate “Reality” Branding

There are now public filings for “Reality One,” “Reality Pro,” and “Reality Processor.”

Bloomberg discovered trademark papers that indicate Apple may include “Reality” in the name and branding of its long-rumored mixed reality headset. Three different filings display trademarks for the terms “Reality One,” “Reality Pro,” and “Reality Processor,” which correspond to the name realityOS that surfaced in Apple’s code and a trademark application that perhaps alludes to the operating system for the headset.

The applications were submitted by a business called Immersive Health Solutions, LLC, not by Apple. To help keep their plans secret, firms like Apple frequently utilize the names of shell companies when applying for a patent or trademark. But as Bloomberg notes, Corporation Trust Co., another shell firm that also appears on the realityOS trademark, registered the Delaware-based Immersive Health Solutions.

Applications were also submitted in the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay, in addition to the US. “Virtual and augmented reality headsets, goggles, glasses, and smartglasses” are mentioned in all three filings. It’s probable that the “Reality One” trademark refers to the name of the headset itself, while “Reality Pro” denotes a future model with upgraded specifications that Apple is planning, in keeping with the “Pro” designation it gives to its higher-end products. In the meantime, the phrase “Reality Processor” may refer to the processing component of the headset, which is thought to be an M2 processor.

It’s unclear that the mixed reality headgear will be showcased at Apple’s “Far Out” event, despite the applications’ recent emergence. According to rumours, the headset will support both augmented reality (AR) and virtual reality (VR) games and experiences, including VR versions of Apple Maps and FaceTime and perhaps even experiences based on Hollywood films. According to reports, the headset was tested by the Apple board of directors back in May. However, according to Ming-Chi Kuo, an Apple analyst, the headset won’t be available until January 2023.

The word “realityOS,” which could refer to Apple’s mixed reality operating system, was reportedly claimed by the company in a trademark application filed earlier this year. Just two months had passed since the trademark was initially filed when ‘realityOS’ first appeared in Apple’s source code.

As per usual, Apple’s black box headquarters in Cupertino have not made any formal statements or revealed any mention of their impending MR headgear. The following information should be taken with a grain of salt because what we know is based on reports.

Apple’s initial headset is rumored to contain VR screens and color pass-through cameras that will enable it to perform augmented reality chores, i.e. transform it into a mixed reality headset, similar to Meta’s Project Cambria (perhaps called the Quest Pro). What do we (believe) to know about Apple’s MR headset, known as N301?

A headset with the codename N602 and a genuine set of AR glasses with the codename N421 are reportedly among the follow-up products. According to Bloomberg, these gadgets might be released later this decade.

2 Replies to “For Apple’s Mixed Reality Headset, Trademark Filings indicate “Reality” Branding”

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