The fund was unveiled in June 2021 with the goal of luring creators to Clubhouse, Spotify’s competitor
Spotify announced in an email to applicants on Monday that it is shutting down its live audio app creation fund with little fanfare. Greenroom (formerly known as Spotify Live) debuted in June as a competitor to Clubhouse, allowing users to stream live chats with celebrities, influencers, and other creators. The fund, which was unveiled at the same time as the live audio app, was designed to entice producers by offering weekly payouts based on performance.
Spotify informs users who had enrolled for the fund in an email acquired by The Verge that the program will not be continuing. “We intend to move our focus to other live creator efforts,” the business adds. Spotify did not provide an explanation for the change in plans and did not reply to a request for comment on the record.
It’s unclear whether the fund ever went live or whether anyone got compensated through it. The webpage stated that registration was open for participation and that payments would commence “later this summer” in June 2021, as observed by Podnews. According to the Wayback Machine, the identical page earlier this month promised payments will begin in 2022, implying that distributions had not yet begun. When asked how much it compensated creators through the fund, the corporation did not comment.
Despite the fact that Spotify’s creator fund is no longer active, the company continues to invest in live music and has made it more accessible to listeners. Greenroom was renamed Spotify Live on April 12th, and the business announced that its livestreaming feature would be integrated into the Spotify app (in addition to having a standalone app). Hasan Minhaj, Swedish House Mafia, and DJ Akademiks are among the superstars featured in a slate of exclusive programs.